"Iggy and the Inhalers"
"Iggy and the Inhalers" is an applied research project that utilizes the language of comics to help newly-diagnosed pediatric asthma patients of different health literacy levels to understand the basics of asthma pathophysiology, signs, symptoms, medication-use, and triggers. The series is entirely created, drawn, and produced by physician and cartoonist Alex Thomas and health communication specialist Gary Ashwal. This presentation will share the project's theoretical foundations, development process, audience testing, and clinical pilot study at University of Wisconsin Hospital and Clinics. The goal of the project is to support asthma specialists and augment one-on-one patient education.
"Iggy and the Inhalers" is a project of Booster Shot Comics, cofounded by Alex Thomas MD and Gary Ashwal. Alex is an award-winning cartoonist and pediatric allergist. He earned his medical degree from Rush Medical College and completed both his residency in pediatrics and fellowship in allergy and immunology at the University of Wisconsin School of Medicine & Public Health. Gary received a master's degree in health communication from Emerson College and Tufts University School of Medicine, and he has produced healthcare content for City of Hope, Melanoma Education Foundation, Providence Health & Services, Elekta, Beth Israel Deaconess Medical Center, and others.